I-Zone announcement from Feb 2012:
At Display Week 2012, the Society for Information Display will provide a forum in the main exhibition hall for live demonstrations of cutting-edge demos and prototypes that will lead to the products of tomorrow.

The I-Zone offers researchers space to demonstrate their prototypes or other hardware demo units for 2 days free of charge at the premier display exhibition in North America and gives attendees a chance to view best-in-class emerging information-display technologies in a dedicated area on the show floor. Access to free exhibition space encourages participation by small companies, startups, universities, government labs, and independent research labs.

Applicants must cover their own expenses, including travel, lodging, and the creation of a tabletop exhibit demonstrating their prototypes. In addition, a knowledgeable person must be on hand on Tuesday and Wednesday, June 5 and 6 while the I-Zone is open to the public to run the demonstration and answer questions.

Submissions are due by Monday, April 2, 2012, and should include a 100-word abstract, a two-page summary describing the novelty and potential application, relevant photographs, videos (no longer than 3 minutes), or diagrams, and a brief logistics plan for the intended demo. At Display Week 2012, the I-Zone Committee will select a winner of the "Best Prototype at Display Week" award, to be announced in Information Display magazine.

I-Zone 2012 Participant Tactus Technology's VP of Business Development commented on their firm's experience as follows:

Tactus chose SID as the venue to launch our company.  The event has a good mix of press, analysts, technologists and potential customers, so we thought it an ideal opportunity.  We were very excited when we learned about the new I-Zone section of the show and were eager to apply for participation.  Given that this was going to be our first show, the team was elated when we learned that we were selected as a participant.

The show was a non-stop flood of people.  We made some very good new contacts, and also connected with companies with which we had already established relationships.  

The icing on the cake was when it was announced that we had won the best prototype award.  It was very validating.  We then had the opportunity to join the awards luncheon and be recognized with the likes of LG, Samsung and Qualcomm.

Along with our launch at the show, we ramped up our PR efforts.  We sent out our release the morning of the show and met with a few key reporters at the show to brief them on the announcement that we would be demoing at SID.  The buzz just grew from there.  Within the week, there were more than 150 articles written, more than 2.5 million people who read the news about us, and more than 1 million people who watched our product video.  You can check the major news outlets that covered us from our website:  http://www.tactustechnology.com/news.html

2012 I-Zone Award

Sample I-Zone Video from 2012: