Maria Jokelainen is the co-founder and board director of Kuori Oy, a Finnish company that is behind the Yetitablet, a giant Android tablet for special users, including seniors and those with disabilities. Raised in an entrepreneurial family, Jokelainen started her first company at the age of 19. She used that background to transition to managing various IT projects for major companies like Nokia, Telia, and Microsoft. Jokelainen’s education is in business administration and marketing. She has studied at four different universities throughout her long career path.
Her life “turned upside down,” as she describes it, as a result of raising her three autistic children. Out of this experience, she and her husband, who was working with Android box development at the time, developed the Yetitablet, launched in 2016, to help people not capable of using small or handheld devices. The Yetitablet became an instant hit at retirement homes and with people with disabilities. As CEO, Jokelainen led Kuori to become one of Finland's top IT growth companies, serving global clients in multiple countries with a goal of making smart technology available for everyone. Nowadays, Kuori’s main focus has shifted toward touch screens suited for harsh and outdoor environments. Jokelainen now acts as the board chairperson for Kuori, and as Yetitablet business unit director, concentrating fully on the expansion of the business unit with the aim of making the Yetitablet the first-ever medically certified tablet.