Display Week 2027 will take place in the San Jose McEnery Convention Center, 150 W San Carlos St., San Jose, CA.

• Technical Program: June 6 – 11, 2027
• Exhibition: June 8 – 10, 2027

SID is partnering once again with Connections Housing to provide hotel booking services for Display Week. You can make hotel reservations online, or for 10 or more rooms, request a room block.

⚠️ Important: We strongly discourage working with any unapproved or non-vetted companies; many are fraudulent. If you’re unsure whether a company is authorized, please contact drocco@sid.org for confirmation.

Move-in:
Sunday, June 6: 7:00 AM – 8:00 PM
Monday, June 7: 7:00 AM – 8:00 PM
Exhibitors will be permitted to stay in the hall until 11:00 pm (with a work late pass) but no re-entry will be granted after a person departs the hall.

Exhibit Hours:
Tuesday, June 8: 10:30 AM – 6:30 PM
Wednesday, June 9: 9:00 AM – 5:00 PM
Thursday, June 10: 9:00 AM – 2:00 PM

Move-out:
Thursday, June 10: 2:00 PM – 8:00 PM
Friday, June 11: 8:00 AM – 2:00 PM

Exhibit, Sponsorship and Promotional Sales:
Julia Son
Director of Global Sales, and Strategic Initiatives
408-879-3901 ext. 205
julia@sid-org

Invoicing, Payment, Scheduling, and Exhibit Hall Logistics:
Danielle Rocco
Exhibitor Service Manager
646-226-7592
drocco@sid.org

General Convention Questions:
Mari Ramirez
Director of Conferences
813-381-3667
mramirez@sid.org

SID Corporate Membership:
Shrilaxmi Holla
408 -879-3901 ext. 203
shrilaxmi@sid.org

GES Will be the official general services contractor for Display Week 2027. The Exhibitor Services Manual will be available late January 2027.

Exhibitors must ensure their booth complies with Display Week’s construction guidelines.
Any required modifications are at the exhibitor’s expense.

General specifications for a linear (10’x10′, 10’x20’, 10’x30’, etc.) booth:

• Height limit: 8 ft. Any structure exceeding this requires advance approval.
• Front-half height limit: 4 ft. in the 5 ft. closest to the aisle.
• Sight lines: Do not obstruct neighboring exhibitors’ views.
• Ceiling suspension: No banners or items may hang from the facility ceiling.
• Backwall: 3M wide (9′ 8″)
• Sidewalls: 2M (6′ 5″) leaving front 1M (3′ 5″) open

Click here to view the IAEE Guidelines for Island Booths.

Exhibitors must ensure their booth complies with Display Week’s construction guidelines.
Any required modifications are at the exhibitor’s expense.

General specifications for an island booth:

• Maximum height: 20 ft (from floor to top of structure or banner).
• The entire cubic content of your space may be used up to 20′ height.
• All booths must comply with Display Week’s terms and Fire Marshal safety rules.

Click here to view the IAEE Guidelines for Island Booths.

No. Early teardown is strictly prohibited.
Dismantling or packing may not begin until Thursday, June 10, 2027, at 2:00 PM.
Violations may result in penalties, including loss of booth-selection priority for 2028.
Early teardown negatively impacts attendees and neighboring exhibitors.

Yes. You’re not required to use rentals from the decorator. However, if an outside vendor delivers your items to the loading dock, drayage or special-handling fees may apply.

Important:

• DIY carpet must not create tripping or fire hazards.
• Unsafe or non-compliant flooring may need correction (at exhibitor’s expense).
• Carpet or flooring is not mandatory.

Southern California Labor Jurisdictions | Decorators union: Members of this union claim jurisdiction over all set-up and dismantling of exhibits including signs and laying of carpet. This does not apply to the unpacking and placement of your merchandise. You may install and/or dismantle your exhibit display if one person, who is a full-time employee, can accomplish the task in an hour or less without the use of tools.

If your exhibit preparation, installation, or dismantling requires more than 1 hour, or the use of tools you must use union personnel. It can either be GES labor or an Exhibitor Appointed Contractor. If you are using an EAC, please complete the form found in the exhibitor service kit.

ATTENTION: As a standard requirement for all our show exhibitors, it is necessary for you to carry general liability coverage from an insurance company in good standing with minimum policy limits of $1,000,000 per occurrence and $2,000,000 aggregate. Insurance Coverage is not optional. You may purchase your own insurance or use our official insurance provider, RainProtection Insurance.

The May/June 2027 issue of Information Display magazine will include a Products on Display feature devoted to products showcased at Display Week 2027.

Each exhibitor may submit one product for inclusion. To participate, exhibitor must submit the following:

• Company name and URL
• Product description (100 words or less)
• High-resolution color product photograph (at least 266 ppi, in JPG, TIF, or PNG format) that includes your company name

Submissions will open in early 2027.

The Exhibitors’ Forum is a scheduled session where exhibitors may give a short presentation about their company’s products, technologies, or services. Presentations should include technical content to be of interest to the Display Week audience.

To participate, an exhibitor must submit your company information, presentation title and a 35–50-word presentation description.

Presentations are grouped by topic and scheduled throughout the Symposium. Space is limited and will be assigned on a first-come, first-served basis.

Submissions will open in early 2027.

Corporate members receive exclusive Display Week discounts and priority points toward booth selection.

Platinum:

• $3,000 off for booth or sponsorship
• 30 priority points towards booth selection
• 50% off on small meeting room

Gold:

• $2,000 off for booth or sponsorship
• 14 priority points towards booth selection
• 30% off on small meeting room

Silver:

• $1,000 off for booth or sponsorship
• 7 priority points towards booth selection
• 15% off on small meeting room

Corporate:

• $500 off for booth or sponsorship
• 1 priority point towards booth selection
• 5% off on small meeting room

New-Venture Startup:

• $100 off for booth or sponsorship
• 1 priority point towards booth selection

Learn more about SID membership benefits and apply here: sid.org/Members.