Driving the Future of Display
AR HUDs. Software-defined cockpits. Pillar-to-pillar displays. The car of tomorrow is being designed at Display Week.
Automotive displays are evolving from simple instrument clusters into the primary interface between driver, vehicle, and road. Display Week 2026 brings together OEMs, Tier 1 suppliers, panel makers, and researchers defining the next generation of in-vehicle display experiences.
From Dashboard to Windshield
See how Display Week connects you to the automotive display innovations transforming the driving experience.
Explore the Technology
Automotive display sessions span HUD optics to software-defined cockpit architecture.
Hear from General Motors, Volvo, Samsung Display, Harman International, Tianma, and leading university labs on the real engineering challenges shaping the cars we’ll drive.
Session Highlights
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Automotive Display Human FactorsChaired by Eric Margulies (UDC) and Taewoong Kim (Samsung Display) — perceived brightness study, polarization effects models, sunlight-ATR-HUD mitigation
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Automotive Display Design and ManufacturingChaired by Jan Bauer (Karlsruhe University) — OLEDs for lighting; standards for automotive video transport; smart surfaces using microLEDs, and a microLED-based HUD
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Automotive Liquid Crystal DisplaysCo-chaired by Takahiro Ishinabe (Tohoku University) and David Hermann (Volvo) — dual-view displays, AR-HUD films, LCD reflection film
Hear from Display Leaders
“The digital cockpit drives display innovations – displays are the Interactive Window to the Software-Defined Vehicle. Over-The-Air software updates continuously enhance the driving experience. The companies that get this right will define the future of mobility.”
~Dr. David S. Hermann, Technical Expert – Displays and Visual Performance, Volvo Car Corporation
Experience the Solutions
From AR HUD optical modules and automotive-grade OLED panels to in-vehicle display test equipment, the Display Week exhibit floor brings the entire automotive display supply chain together.
Featured Exhibitors
Your Pass to Automotive Access
Decide which option is right for you:
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Symposium & SeminarsFull access to technical papers and practical seminar sessions covering the latest advances and applications in display technology, including Automotive. -
Business ConferenceFocused programming exploring the intersection of display technologies, computer vision, and AI—covering algorithms, perception, imaging systems, and real-world applications shaping next-generation displays. -
Expo PassEntry for exploring products, innovations, and solutions from leading display industry companies. Exhibit Hall access includes Center Stage panels, Exhibitor’s Forum presentations, and I-Zone.
